07-26-2008, 11:04 AM
Quote:SUMMARY: Cross-selling is a classic online tactic to lift order values especially when employed on the shopping-cart page. But you can get more money off the table by focusing elsewhere as well.
An eretailer homed in on their Baby Boomer demographic by cross-selling on their product-details pages. In three quick steps, they lifted onsite revenue by 70% and achieved a 7.25% conversion rate.
full article: http://www.marketingsherpa.com/article.html?ident=30725