08-23-2008, 11:16 AM
Quote:SUMMARY: Letting your customers haggle over price online can lift your revenue. Does a 685% boost get your attention?
Check out how an eretailer hit the jackpot after adding a simple button to their website to negotiate price. Here are three steps your IT department can take with little hassle...
Quote:CHALLENGE
West Coast Golf Online faced disadvantage three years ago when competing with golf equipment brick-and-mortar stores. Like other golf eretailers, they had to abide by the industry's minimum advertised price (MAP) for gear or face the ire of the manufacturing community.
In-store reps could negotiate with customers and still be OK under the MAP guidelines. So, they could sell at lower prices not generally available to online golf retailers...
full article: http://www.marketingsherpa.com/article.html?ident=30780