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TulipTools Internet Business Owners and Online Sellers Community > Advertising, Affiliates, and Marketing > Advertising, Affiliates, and Marketing Discussion > Advertising and Marketing Your Product, Service, or Web Site > Pay Per Click Networks For Advertisers > Using Review Content in PPC Ad Copy to Increase Click-Throughs and Conversions
Full Version: Using Review Content in PPC Ad Copy to Increase Click-Throughs and Conversions
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mandy

09-28-2008, 12:02 PM
Quote:Ad creative featuring messaging around product reviews significantly outperformed the control ad creative:

    * Increased Click-Through Rate by 78.5%
    * Increased Conversion by 23.8%
    * Increased Revenue by 196.6%
    * Increased New Buyers by 183.3%

full article: http://www.bazaarblog.com/2008/09/19/off...ses-sales/

jana

10-02-2008, 04:17 PM
Creative marketing though fruitful requires a lot of skill and ppc has increased due to use of creative techniques in web advertising.
TulipTools Internet Business Owners and Online Sellers Community > Advertising, Affiliates, and Marketing > Advertising, Affiliates, and Marketing Discussion > Advertising and Marketing Your Product, Service, or Web Site > Pay Per Click Networks For Advertisers > Using Review Content in PPC Ad Copy to Increase Click-Throughs and Conversions