Using Review Content in PPC Ad Copy to Increase Click-Throughs and Conversions

[mandy]

Ad creative featuring messaging around product reviews significantly outperformed the control ad creative:

    * Increased Click-Through Rate by 78.5%
    * Increased Conversion by 23.8%
    * Increased Revenue by 196.6%
    * Increased New Buyers by 183.3%

full article: http://www.bazaarblog.com/2008/09/19/off...ses-sales/

[jana]

Creative marketing though fruitful requires a lot of skill and ppc has increased due to use of creative techniques in web advertising.