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TulipTools Internet Business Owners and Online Sellers Community › Advertising, Affiliates, and Marketing › Advertising, Affiliates, and Marketing Discussion › Advertising and Marketing Your Product, Service, or Web Site › Pay Per Click Networks For Advertisers v
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Landing Page and PPC Campaign Design Mistakes

  
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Landing Page and PPC Campaign Design Mistakes
10-14-2007, 07:26 AM,
Post: #1
mandy Offline
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Landing Page and PPC Campaign Design Mistakes
Quote: I’m shocked how much money people are wasting with a terrible landing page and PPC campaign. By no means am I a landing page expert, but seeing how bad some of the sites out there are, you needn’t be to provide 9 solid landing page and PPC campaign tips.

  1. Mismatched URL and Site Topic to User Inquiry

      Many individuals try to create a one-stop shop landing page for a group of leads so they can build links and try to rank one spot naturally. That is fine as long as the topics are narrow enough in focus to where a visitor from either site feels at home. But when you have visitors coming in from related but not identical fields, it is important to consider that you may be losing more PPC conversions than you’re gaining in natural search by having a mismatched URL and landing page focus as compared to the terms you’re targeting...

full article: http://performancing.com/9-common-mistak...ign-design
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