Problem PPC Ad Campaigns: underperformance, click fraud

[mandy]

If you've been running pay-per-click campaigns for any length of time, you understand how quickly your PPC budget can be exhausted if problematic situations are left unchecked. For PPC advertisers, the two main areas of concern are click fraud and poorly performing ads, and how to differentiate between the two.

In this article, we'll explore the concept of problem campaigns. We will discuss click fraud and explore what marketers can do to prevent it in the future. We will also provide steps to identify poorly performing ads or campaigns, along with a host of questions that will help marketers determine if their clicks are malicious or simply ill-informed...

full article: http://imediaconnection.com/content/15715.asp