Pay Per Click Advertising: Bid Prices, Conversions, ROI

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Pay Per Click Advertising: Bid Prices, Conversions, ROI

07-24-2008, 01:19 PM,

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mandy Offline

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Pay Per Click Advertising: Bid Prices, Conversions, ROI

Quote:An audit of your web analytics should reveal the keyword phrases that are most valuable to you, the phrases that are bringing in conversions. Once you are able to determine this, compare the list with the bid prices and compare that list with your list of negative keywords. Consider adding keywords to your negative keyword list if they do not convert into sales or leads for you.

Consider taking your keyword list of your best performing keywords and testing them on a 2nd tier pay-per-click search engine. Determine which keywords are performing (bringing in sales or leads) and which keywords are not performing. After all, some keywords do better on Yahoo! or Google and some perform better on the 2nd tier search engines. You must test each one by setting up the proper analytics.

Its all about the bottom line. If you have a good handle on your web analytics and which keywords are converting, then raising your bid prices (even on the 2nd tier search engines) on the keywords that are converting should not be a tough task...

full article: http://www.practicalecommerce.com/articl...rd-Phrases

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