Maximizing Search Campaign Efficiency

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Maximizing Search Campaign Efficiency

10-03-2007, 10:59 AM,

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mandy Offline

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Maximizing Search Campaign Efficiency

Quote:This growth in search spending means increased competition for select keywords, which is reflected in higher costs-per-click for most search advertisers. You may be feeling this pain now, watching your search ROI (return on investment) decline and contemplating a reduction in keyword purchases as a result.

Don't act rashly -- it's probably unnecessary and counter-productive. If you want to get the most out of your search advertising, here's what you need to do:

* Step 1: Manage your keyword strategies

* Step 2: Don't ignore your landing pages

* Step 3: Employ multivariate testing and optimization

full article: http://ecommercetimes.com/story/Vs4UWA2e...ency.xhtml

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