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TulipTools Internet Business Owners and Online Sellers Community > Advertising, Affiliates, and Marketing > Advertising, Affiliates, and Marketing Discussion > Advertising and Marketing Your Product, Service, or Web Site > Email Campaigns and Newsletters > Rules for introducing a new brand or store to your existing email subscribers
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mandy

10-01-2008, 12:49 PM
Quote:So, if you’re thinking of introducing a new brand or store to your existing email subscribers, make sure you:

    * Use your regular sender name and sender address
    * Clearly reinforce the familiar brand while introducing the new one
    * Explain a bit about the new store and shopping experience in the email (set expectations)
    * Provide a clear opt-in to the new list, don’t hide it
    * A bonus would be a discount or free shipping offer

full article: http://www.getelastic.com/golden-rules-o...-by-email/
TulipTools Internet Business Owners and Online Sellers Community > Advertising, Affiliates, and Marketing > Advertising, Affiliates, and Marketing Discussion > Advertising and Marketing Your Product, Service, or Web Site > Email Campaigns and Newsletters > Rules for introducing a new brand or store to your existing email subscribers