Rules for introducing a new brand or store to your existing email subscribers

[mandy]

So, if you’re thinking of introducing a new brand or store to your existing email subscribers, make sure you:

    * Use your regular sender name and sender address
    * Clearly reinforce the familiar brand while introducing the new one
    * Explain a bit about the new store and shopping experience in the email (set expectations)
    * Provide a clear opt-in to the new list, don’t hide it
    * A bonus would be a discount or free shipping offer

full article: http://www.getelastic.com/golden-rules-o...-by-email/