Email Marketing: How to Avoid Email Blacklists

[mandy]

“Almost every legitimate marketer has gotten onto a blacklist at one point in time,” said Jeanniey Mullen, founder and chair of the Email Executive Council in New York City. “It’s really kind of a crazy thing: You can get put on a blacklist for so many reasons, and some aren’t even within your control.”

When “Permission-based” Turns Into Spam
Of email recipients who click the “Report as Spam” button, 80 percent do so while an email is still in preview mode. That’s according to a 2007 survey of 2,252 Internet users conducted by the Email Sender and Provider Coalition.

To mitigate this, top the page with a line about where recipients signed up or how you got their email address. Also top the page with your unsubscribe link, and add the link into the coding for your email header. The latter step allows sites like Hotmail to automatically generate an “Unsubscribe” button....

full article: http://www.practicalecommerce.com/articl...azy-Thing/