Design is critical when creating email marketing campaigns

[mandy]

For a successful e-mail marketing program, online retailers need to create a design that supports the overall direction of the program...

In creating a plan, marketers need to answer what the business purpose of the e-mail communication is, how the communication supports the value offered to subscribers, and whether e-mail is the best medium to communicate the message...

Marketers also need to know their audience, using different design approaches for different audiences. For example, if a majority of subscribers use a specific e-mail client or come from a region with a specific Internet service provider, it’s best to customize messages...

full article: http://www.internetretailer.com/dailyNews.asp?id=26008