The Deadly Email Marketing Mistake Made By Many Ecommerce Store Owners

[Kristijntje]

Over the years, I've seen many ecommerce store owners make one simple but deadly mistake when they get started with email marketing: They send emails to old, obsolete email addresses.

Does this sound like you? You started your ecommerce store a few years ago. Even back then, you had the foresight to start collecting email addresses because you knew you'd be sending marketing emails someday. Finally, you locate an email service provider (ESP). You spend hours designing and testing your first campaign, and you hit the send button.

Then your email service provider shuts down your account because you've been blacklisted by all the major Internet service providers (ISPs). What gives?...

full article: http://www.practicalecommerce.com/articl...y-Mistake/