Email Marketing: Using the ALT Tag to Improve Email Delivery

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Email Marketing: Using the ALT Tag to Improve Email Delivery

12-10-2007, 09:49 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Email Marketing: Using the ALT Tag to Improve Email Delivery

Quote:Premiere global services' eMarketing strategist explains how to use the simple and handy ALT tag to ensure your email message will reach the widest possible audience.

Nearly 50 percent of email users will receive no images when they open your email. This happens when users have chosen to block all images or just images from senders that they have not added to their address book and can mean part of your well-crafted message never makes it to your email subscribers.

HTML ALT tags are used to display a text description of those blocked or suppressed images, or even those that do not display for other reasons. If there are no descriptions of an image that is being blocked or suppressed, not coding your image ALT tags correctly can lead to a confusing message...

full article: http://imediaconnection.com/content/17694.asp

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	8 Deadly Email Marketing Campaign Blunders	mandy	0	2,057	11-30-2008, 11:13 AM Last Post: mandy
	Using Trigger-Based Email Marketing to Boost Sales	Kristijntje	0	2,018	10-04-2008, 12:06 PM Last Post: Kristijntje
	Email Marketing: Relevancy and Customized Email Lists	mandy	0	2,151	05-13-2008, 10:46 AM Last Post: mandy
	The Deadly Email Marketing Mistake Made By Many Ecommerce Store Owners	Kristijntje	0	2,318	04-15-2008, 12:50 PM Last Post: Kristijntje
	Design is critical when creating email marketing campaigns	mandy	0	2,240	04-12-2008, 10:46 AM Last Post: mandy
	Email Marketing Metrics	mandy	0	2,147	02-26-2008, 10:33 AM Last Post: mandy
	Email Marketing: How to Avoid Email Blacklists	mandy	0	2,154	02-14-2008, 11:19 AM Last Post: mandy
	Holiday Email Marketing Tips	Kristijntje	0	2,175	11-30-2007, 11:58 AM Last Post: Kristijntje
	Really Bad Email Newsletter Marketing Mistakes	mandy	0	2,123	11-23-2007, 12:09 PM Last Post: mandy
	Email Marketing 101 For Online Sellers	mandy	0	2,000	11-19-2007, 12:05 PM Last Post: mandy

Forum Jump:

Users browsing this thread: 1 Guest(s)