8 Tips for creating a winning e-mail marketing pitch

[mandy]

Eight Top Tips for Creating a Successful E-mail Marketing Campaign.

  1. Decide what it is you want your e-mail campaign to accomplish. Do you want people to buy a product or service, or do you just want them to go to your Web site and opt into an e-mail list? "It's all about setting that goal up front, and then letting the design and the message flow from that," explained Norman.

  2. Make sure your e-mail marketing campaign is consistent with your brand and message. That means "making sure that your brand and your message and your goals extend all the way through from your e-mail to the signup page to whatever special landing page you've created for the event [or product] you're trying to promote through your e-mail," said Norman. Also, make sure the design and tone of your e-mail reflects the design and tone of your Web site, so there is an instant connection. And don't forget to brand the "from" line of your email with the name of your business and include your logo in the body.

  3. Engage readers right away with an intriguing subject line...

full article: http://www.ecommerce-guide.com/solutions...hp/3746911