10-24-2008, 08:02 AM
Quote:Opportunity cost is the monetary value of the activity forgone in order to do some other activity. So if a merchant has time to optimize his Google AdWords campaign or create a new comparison shopping campaign (CSC) but not both, he incurs an opportunity cost no matter which activity he chooses. If he optimizes his AdWords, he loses the monetary value of creating a CSC and vice versa.
With the idea of opportunity costs in mind a CSC must be easy to implement. If an online retailer is spending more than a few minutes a week updating or optimizing his campaign, he might be better off focusing on pay-per-click ads or search engine optimization...
full article: http://www.practicalecommerce.com/articl...oost-Leads