Comparison Shopping Sites Campaign Planning: Opportunity Cost and ROI

[mandy]

Opportunity cost is the monetary value of the activity forgone in order to do some other activity. So if a merchant has time to optimize his Google AdWords campaign or create a new comparison shopping campaign (CSC) but not both, he incurs an opportunity cost no matter which activity he chooses. If he optimizes his AdWords, he loses the monetary value of creating a CSC and vice versa.

With the idea of opportunity costs in mind a CSC must be easy to implement. If an online retailer is spending more than a few minutes a week updating or optimizing his campaign, he might be better off focusing on pay-per-click ads or search engine optimization...

full article: http://www.practicalecommerce.com/articl...oost-Leads

[amy]

With the idea of opportunity costs in mind a CSC must be easy to implement. If an online retailer is spending more than a few minutes a week updating or optimizing his campaign, he might be better off focusing on pay-per-click ads or search engine optimization...

I spend less than a few minutes per week on CSE's   but our TulipStuff site is feeding daily to Google Base/Product Search, MSN Live Product Search, Pronto, TheFind, BuySafe Shopping, ShopWiki, ShopMania, SortPrice, and Vast.  Automated feed generation is my friend.