Comparison Shopping Engines: 7 Steps to Success

[mandy]

Before You Work with A Comparison Shopping Engine

Online merchants must ensure, before using any comparison shopping engine, that their online storefront is worthy of marketing in the first place.  What do I mean by this?

As an example, I had a client two months ago who was frustrated. He was getting a lot of hits/clicks to his website from comparison shopping engines but these hits/clicks were not converting to sales.  This means that all of his fields were properly mapped to the feed spec document of each comparison shopping engine and he opitimized his data properly, but the clicks to his site were not converting to sales.

When we talked directly and both went to his online storefront, I was dismayed to find that his online storefront was a mess, was not professional looking, was hard to navigate, and the check out process was not easy...

full article: http://www.etaildtail.com/weblog/2008/07...-an-o.html