01-13-2009, 10:44 AM
Quote:On the road of ecommerce, security logos are universal green lights leading the way to conversions. Itâs just that simple.full article: http://www.invesp.com/blog/ecommerce/sec...-lock.html
When you consider that recent studies of the past few years suggest that 84% of polled Internet shoppers donât think that online retailers are putting enough effort into protecting customers (Forrester Research, Inc), 75% of customers left sites because they didnât feel safe (Internet Retailer), 90% would have completed sales if they saw security logos on the website (Internet Retailer) and 70% of online shoppers will not purchase from websites without viewing security seals or logos, the importance of website security should be glaringly obvious.
But itâs not just a matter of simply protecting the data that your online business collects. Itâs also about making your customers feel like theyâre having a safe shopping experience and convincing them that youâre doing all that you can to protect them...