Quote: have seen members here shred pretenders to eBay's throne and I have a single question for this forum. Why are you giving such an obvious loser site like Bonanzle a free pass? Did they slip something in the Kool Aid here too?
I give the owners/site credit for actually having a programmer on staff and having the required technical knowledge to actually provide a site/server that isn't an open door to hackers (unlike 99% of so-called "eBay alternatives"), not using an out of the box $160 eBay clone script (unlike 99% of so-called "eBay alternatives") , not running the site out of his basement (unlike 99% of so-called "eBay alternatives"), having an actual business plan rather than one that is formulated on the fly on chatboards (unlike 99% of so-called "eBay alternatives"), and actually having the marketing/business skills required for any startup to be successful (unlike 99% of so-called "eBay alternatives")
...those positives aside, read on for why you won't see me wearing a Bonanzle cheerleader's costume and proclaiming the site to be the second coming.
Quote:Bonanzle has broken longstanding records
Quote:Take it for what it's worth, but no other site has seen such extraordinary growth.
Quote:Show me ONE other site that has grown at the same approximate rate that Bonanzle has
The listing count growth has been impressive but when you look beyond the limited number of sites PSU includes on its chart those 2.1 million listings don't look quite as impressive in the overall ecommerce arena because there are many marketplaces and individual merchant websites (visit some of the larger media or office supplies merchants' sites for examples) which have far more listings and offer buyers a better selection of goods for category x. Bonanzle (and its sellers) is competing against every ecommerce site out there for buyer eyeballs...not just the ones included on OAI forum listing count charts.
marketplace listing counts Wrote:Abebooks 110,000,000
Alibris 100,000,000
GEMM 30,000,000
MusicStack 25,000,000
Discogs 3,000,000+
Buy.com Marketplace -more than Ecrater (moviemars has 230K listings on Buy, importcds 133K, bigrockmedia 71K...now add in the listings from the rest of us who sell on Buy)
80,000 members is impressive for a 1 yr. old site but other sites have experienced far greater growth in their 1st year (Overstock and Etsy for example)
The 80,000 members are also less than what Bargainland's Bidtopia has managed to attract [off topic for a second to take a dig at claims that "AtomicMall is pound for pound the best marketplace" :twistedevil: Bargainland has completed more than 300,000 transactions on Bidtopia...AtomicMall only had 17,000 during the past year]
Bonanzle's current 80,000 customers is also only a tiny fraction of the size of the customer lists of many individual merchant's websites...and it's only a fraction of the size of the membership list of many failed "ebay killers" of the past (Bidville and BidBay/AuctionDiner/Bidway/AuctionCities/GTwasanASS to name two).
500,000 beats 80,000 Wrote: Auctions.Overstock.com has had...more than 500,000 registered users in its first year, according to the company.
http://www.internetretailer.com/dailyNews.asp?id=16332
Bonanzle's attempt to create a social shopping marketplace where buyers and sellers interact is similar to what iOffer has been trying to do with limited success for the past 4 years with its groups.
When you compare Bonanzle's membership numbers to the membership numbers of the social shopping sites it ultimately will have to compete against for "social shopper" buyer eyeballs (Kaboodle, ThisNext, StyleHive to name a few), it's clear that Bonanzle has a very long way to go before it becomes a destination site for mainstream (defined here as non-sellers) social shoppers...and when you compare the size of Bonanzle's membership to the size of the customer lists at many individual merchant's websites its clear Bonanzle still has a long way to go before it can be considered a major force in the ecommerce world.
Buyer only non-marketplace social shopping sites like Kaboodle have proven they can reach a mass market, but I think the jury's still out on whether buyer/seller social shopping marketplaces will be able to replicate that success. Does the average buyer really want to interact socially with the merchants they buy from, or do they just want to make a purchase as quickly as possible?
One other problem that Bonanzle (and other sites that emphasize the social aspects of selling) will face as it grows is attracting larger sellers. The labor intensive nature, and associated costs/ extra time required, of maintaining a presense on a site that emphasizes the social aspects of selling will deter many/most larger merchants from using the site. Bonanzle's "social" model might be working now for some smaller sellers but the site will need a ten-fold increase in membership/eyeballs before it becomes a viable option for larger sellers.
Quote:If a viable site with lots of Sellers and a broad selection isn't available as the selection at ebay dwindles there is a real danger that Buyers will revert back to more traditional ways of shopping.
eBay at its peak never managed to attract more than 25% of online buyers. The majority of online sellers may have used auction sites like eBay in the past, but the majority of online buyers have historically spent most of their dollars at fixed price non-auction sites. I think that going forward, search (which includes both search engines and comparison engines) will be the "viable (virtual) site" that buyers flock to...the importance of marketplaces like eBay or Bonanzle, etc will continue to dwindle in importance for both buyers and sellers. Search is the "eBay killer/viable contender" that sellers have been screaming for, and you don't need to join a traditional multi-seller marketplace to participate.