12-02-2005, 01:30 PM
Quote: Bringing the cell phone into a multi-channel marketing strategy, communications technology company Twelve Horses and Mobile Technology Group have launched a service that lets retailers deliver mobile text coupons that can be redeemed in stores or online.
...cell phone-delivered coupons which appear as alpha-numeric text messages that can be entered onto a retail web site, spoken into a voice-recognition system, or simply shown to a store retailer are expected to be particularly popular with young people accustomed to text-messaging....
full article: http://www.internetretailer.com/dailyNews.asp?id=16901