12-10-2005, 08:54 AM
Quote:Blogging has a direct influence on corporate reputation, and we now have the figures to prove it, argues a white paper co-written by Market Sentinel, Onalytica and immediate future PR
The white paper uses the example of blogger Jeff Jarviss criticism of the computer retailer, Dell. It shows first that Dell has sustained long-term damage to its brand image and secondly that the cheerleaders for the poor reputation of Dells customer services, are bloggers.
The analysis demonstrates how bloggers exercise their power and how their authority has come at the expense of the conventional media sources such as the Washington Post and The New York Times.
full article: http://www.netimperative.com/2005/12/9/WP_blogs_brands
download the full impact of blogs on brands report here: http://www.publicrelationsonline.com/fil...e61205.pdf
