Measuring the impact of blogs on brands

[Kristijntje]

Blogging has a direct influence on corporate reputation, and we now have the figures to prove it, argues a white paper co-written by Market Sentinel, Onalytica and immediate future PR

The white paper uses the example of blogger Jeff Jarvis’s criticism of the computer retailer, Dell. It shows first that Dell has sustained long-term damage to its brand image and secondly that the cheerleaders for the poor reputation of Dell’s customer services, are bloggers.

The analysis demonstrates how bloggers exercise their power and how their authority has come at the expense of the conventional media sources such as the Washington Post and The New York Times.

full article: http://www.netimperative.com/2005/12/9/WP_blogs_brands

download the full impact of blogs on brands report here: http://www.publicrelationsonline.com/fil...e61205.pdf

[amy]

Blogging has a direct influence on corporate reputation

The bloggers words played a secondary role in dragging their name through the mud.  Selling poorly manufactured crap, 'bait & switch' and providing bad customer service played the primary role. 

http://www.lerachlaw.com/cases/dell/complaint.pdf
http://www.sbwire.com/news/view.php?sid=4585

[valleygirl]

Businesses can improve or harm their own reputations with customers with what they say in their company blogs.