12-16-2005, 01:14 PM
Quote:Blogs and social networks this holiday season are favorite targets of online marketers and advertisers. But getting the coveted word-of-mouth recommendation takes more than just money.
Isolani is one of a growing number of online retailers who are turning to blogs and social networking sites this holiday season as another venue not just for advertising, but also for coveted word of mouth recommendations of their merchandise.
"You get hooked on blogs if you like the voice of the writer and the subject they're talking about. You'll read it everyday and have a high sense of trust about what the blogger is saying and the products they're reviewing," Isolani says. "This is definitely the next direction."
full article: http://internetweek.cmp.com/175001379
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