01-22-2006, 10:31 AM
Quote:As the baby-boom generation starts turning 60, retailers are redesigning basic kitchen tools and high-tech electronics with a new end in mind: selling to older consumers who donÂt want to concede they are older...
People older than 50 account for almost half of total U.S. consumer spending ccording to a recent Deloitte report...which estimates their spending power at $1.7 trillion.
Retailers must appeal to boomers interests, lifestyle, values  anything but age...
Even the tech industry, long the province of the young and dexterous, is reaching out to boomers. According to a recent survey by Deloitte, a third of people ages 55 to 64 would rather shop online than in stores...
full article: http://www.qctimes.net/articles/2006/01/...181959.txt
