Retailers shift marketing focus as boomers move into 60s

[mandy]

As the baby-boom generation starts turning 60, retailers are redesigning basic kitchen tools and high-tech electronics with a new end in mind: selling to older consumers who don’t want to concede they are older...

People older than 50 account for almost half of total U.S. consumer spending ccording to a recent Deloitte report...which estimates their spending power at $1.7 trillion.

Retailers must appeal to boomers’ interests, lifestyle, values — anything but age...

Even the tech industry, long the province of the young and dexterous, is reaching out to boomers. According to a recent survey by Deloitte, a third of people ages 55 to 64 would rather shop online than in stores...

full article: http://www.qctimes.net/articles/2006/01/...181959.txt

[valleygirl]

I can safely say my average customer isn't in their sixties. 

[bargainbloodhound]

My customers include all age groups so I just ignore age