01-30-2006, 10:18 AM
Quote:If you are trying to market books or ebooks online, trust us, you'll learn something from this Case Study. Doesn't matter what niche market you're in...
Our favorite data -- 30% of ebook shoppers will leaf through online sample pages prior to making their purchase decision. Plus, turns out sample pages are the best landing page for house email campaigns (instead of your standard store page)...
In particular, four key conversion-building tactics struck our eye:
#1. Free preview-it-online (up to three times)...
#2. Upsells for additional features and bundles...
#3. Steal smart [web site features] from mainstream ecommerce sites...
#4. Instill customer trust...
full article: http://www.marketingsherpa.com/sample.cf...entID=3170