02-16-2006, 10:05 AM
Quote:Across natural and paid search, AOL Search generated the best median conversion rate of four top search engines at b2c e-commerce sites during the month of JanuaryÂ6.17%...
MSN Search generated a median conversion rate of 6.03% for the same category of sites, followed by Yahoo at 4.07% and Google at 3.83%..
ÂWith portals rich in content and services, MSN and Yahoo may tend to appeal to a more buyer friendly demographic. Google, meanwhile, may appeal to more browsers, those with less of intent to buy,Â...
full article: http://www.internetretailer.com/dailyNews.asp?id=17622