AOL Search posts best B2C conversion rate, Google searchers least likely to buy

[mandy]

Across natural and paid search, AOL Search generated the best median conversion rate of four top search engines at b2c e-commerce sites during the month of January—6.17%...

MSN Search generated a median conversion rate of 6.03% for the same category of sites, followed by Yahoo at 4.07% and Google at 3.83%..

“With portals rich in content and services, MSN and Yahoo may tend to appeal to a more buyer friendly demographic. Google, meanwhile, may appeal to more browsers, those with less of intent to buy,”...

full article: http://www.internetretailer.com/dailyNews.asp?id=17622

[bargainbloodhound]

Google and Yahoo might have the lowest conversion rates but when you factor in their marketshare you'll still get many more buyers from them than you will from MSN and AOL.