02-22-2006, 10:08 AM
Quote:Each year for the last eight years, the E-Tailing Group has conducted a "mystery shopping" survey. The Chicago-based firm shops at 100 e-commerce stores anonymously and rates each online store on various factors: customer service, shipping practices, site features, merchandising tactics, and more.
The group's goal is to take a snapshot of the overall online shopping industry: What's trending up and what's falling from favor? What's working for today's e-tailers?...
Shipping: They Ain't Giving it Away...
Must Register to Shop: Just Say No...
Customer Service: Fair to Partly Cloudy...
Merchandising: Features and Functionality...
Product Enhancement Rises Especially Audio and Video...
Useful Tools: Limited Time Offers and Content...
Advice to Merchants...
full article: http://www.ecommerce-guide.com/news/tren...hp/3586441