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TulipTools Internet Business Owners and Online Sellers Community › Ecommerce › Ecommerce › General Ecommerce Discussion v
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Mystery Shopping survery reveals the latest trends in e-commerce

  
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Mystery Shopping survery reveals the latest trends in e-commerce
02-22-2006, 10:08 AM,
Post: #1
mandy Offline
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Mystery Shopping survery reveals the latest trends in e-commerce
Quote:Each year for the last eight years, the E-Tailing Group has conducted a "mystery shopping" survey. The Chicago-based firm shops at 100 e-commerce stores — anonymously — and rates each online store on various factors: customer service, shipping practices, site features, merchandising tactics, and more.

The group's goal is to take a snapshot of the overall online shopping industry: What's trending up and what's falling from favor? What's working for today's e-tailers?...

Shipping: They Ain't Giving it Away...
Must Register to Shop: Just Say No...
Customer Service: Fair to Partly Cloudy...
Merchandising: Features and Functionality...
Product Enhancement Rises — Especially Audio and Video...
Useful Tools: Limited Time Offers and Content...
Advice to Merchants...

full article: http://www.ecommerce-guide.com/news/tren...hp/3586441
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02-22-2006, 09:03 PM,
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valleygirl Offline
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Re: Mystery Shopping survery reveals the latest trends in e-commerce
Quote:The number of online merchants using the US Postal service jumped from 30 percent to 43 percent year over year

I'm surprised by the large jump.
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