TulipTools Internet Business Owners and Online Sellers Community

Quote:...while the transition from retailing into retailing and entertainment is presenting retailers new opportunities as they explore ways to capitalize on the convergence of web and media technologies, it’s also raising questions and presenting new risks that could alienate some customers...

Some retailers, he adds, have been considering whether media properties, including in-store TV networks as well as online video programs, should develop into profit centers based on advertising revenue, or maintain a lower profile as a means of channeling trade promotion funds from suppliers, or operate independently of advertisers.

The wrong decision, Okamura says, could lead to an overdose of in-your-face marketing...