Analyst Warns Etailers to Use Caution with Multimedia, Video, Mixed Media

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Analyst Warns Etailers to Use Caution with Multimedia, Video, Mixed Media

03-14-2006, 02:28 PM,

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Kristijntje Offline

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Analyst Warns Etailers to Use Caution with Multimedia, Video, Mixed Media

Quote:...while the transition from retailing into retailing and entertainment is presenting retailers new opportunities as they explore ways to capitalize on the convergence of web and media technologies, its also raising questions and presenting new risks that could alienate some customers...

Some retailers, he adds, have been considering whether media properties, including in-store TV networks as well as online video programs, should develop into profit centers based on advertising revenue, or maintain a lower profile as a means of channeling trade promotion funds from suppliers, or operate independently of advertisers.

The wrong decision, Okamura says, could lead to an overdose of in-your-face marketing...

full article: http://www.internetretailer.com/dailyNews.asp?id=17890

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Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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