04-06-2006, 10:06 AM
Quote:... a new Nielsen Norman Group study that argues that banner blindness has been followed by search listing blindness...
Nielsen Norman Group (NN/g) brought foveal action into the spotlight last week with its latest round of usability and eye tracking studies that sought to answer a very important question about user behavior. Are users becoming blind to search listings-- particularly the sponsored listings that marketers pay for and which get displayed in different ways on different search engines?...
Quote:We have known for some time that misspellings are money makers in paid search. If nothing else, this validates misspellings as an effective search engine advertising or natural search engine optimization practice...
full article: http://www.imediaconnection.com/content/8953.asp
related discussion in this topic: http://community.tuliptools.com/index.ph...072.0.html