05-23-2006, 11:23 AM
Article offers several tips for ecommerce merchants to use when targeting the teenage shopper. Tips include showing the price upfront, allowing sort by preference, offering wish lists, not requiring registration, speedy checkout, interactive sites, fast load times, avoiding childish themes, and several others
full article: http://www.ecommerce-guide.com/solutions...hp/3608016
Quote:When it comes to shopping online, teenage users are a contradiction: Most teens don't have their own credit card, yet they love to shop online. (Which simply proves they have access to their parents' card).
About 80 percent of online teens age 12-17 visit retail sites...
full article: http://www.ecommerce-guide.com/solutions...hp/3608016