08-20-2006, 10:56 AM
Quote:SUMMARY
What can you do when, due to your subject matter, many online media won't run ads for your ecommerce store? You test, and test, and test some more. Discover guerrilla techniques used by a top toy site for women. Includes conversion marketing, affiliate and email campaign tactics that more mainstream ecommerce sites could pick up ideas from:
full article: http://marketingsherpa.com/sample.cfm?ident=29673
Some of the tips suggested by the article that could be used by all ecommerce sites to drive traffic and conversions are setting up your own affiliate program, starting a customer advisory council, content adjustments, encouraging customer product reviews, professional product photos, testing, testing, testing, and more....