10-27-2006, 09:34 AM
Quote:
Retailers should look beyond popular category terms when attempting to increase the visibility of keywords, says Scot Wingo, president of ChannelAdvisor Corp., a company that helps retailers sell through multiple channels.
Popular terms such as plasma TV may attract more hits but theyre also more expensive, Wingo says. By selecting a product-specific term, such as a Pioneer Elite Plasma 200, the retailer may get fewer searches. But those who do search using the product-specific term are pretty interested in that particular model, he says...
full article: http://www.internetretailer.com/dailyNews.asp?id=20328