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TulipTools Internet Business Owners and Online Sellers Community > Advertising, Affiliates, and Marketing > Advertising, Affiliates, and Marketing Discussion > Advertising and Marketing Your Product, Service, or Web Site > General Advertising and Marketing Discussion > Cookie Abuse in Targeted Advertising draws attention of FCC
Full Version: Cookie Abuse in Targeted Advertising draws attention of FCC
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mandy

11-16-2006, 09:59 AM
Quote:Privacy advocates who say marketers overuse cookies and other technology that tracks users' online behavior are taking their case to Washington.

Online advertisers have a sweet tooth for cookies. Not the kind you bake, but the digital kind—those tiny files that embed themselves on a PC and keep tabs on what Web sites are visited on which machines. They're useful because they help marketers tailor which ads are served to which users.

But cookies could have a bad aftertaste for consumers. Privacy advocates say the files are being force fed in large quantities to computer users, and they're demanding that the government put some advertisers on a diet...

full article: http://www.businessweek.com/technology/c...a.rss1115a
TulipTools Internet Business Owners and Online Sellers Community > Advertising, Affiliates, and Marketing > Advertising, Affiliates, and Marketing Discussion > Advertising and Marketing Your Product, Service, or Web Site > General Advertising and Marketing Discussion > Cookie Abuse in Targeted Advertising draws attention of FCC