02-09-2007, 10:21 AM
buySAFE CEO Jeff Gross addresses the issue of counterfeit luxury goods:
full article: http://blog.buysafe.com/buysafeblog/2007...luxur.html
Quote:The Solution
I believe there are two components to the problem that need to be solved for:
1) Preventing online buyers from unknowingly buying a counterfeit and
2) Stopping buyers who intentionally want to buy a counterfeit
In the unknowing buyer scenario, which I believe makes up the vast majority of the problem, luxury-brand owners need a way to ensure buyers can be 100% confident before they make a purchase that the item they are buying is real and that they are buying from a legitimate and trustworthy retailer...
full article: http://blog.buysafe.com/buysafeblog/2007...luxur.html