10-12-2005, 09:29 AM
Quote:A new study published by search engine marketer, icrossing, reveals that the majority of online adult shoppers who research products online before making a purchase decision rely on search engines more than any other tool to conduct their research.
Search engines are the most popular online research tool, used by 67% of U.S. adults who research online before making a purchase decision. 40% of those conducting online research go to search engines first. Nearly equal percentages of respondents who use search engines to research products online use them to find a website from which to buy or to investigate where to purchase their desired product (54% and 53%, respectively).
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