07-11-2007, 12:27 PM
Quote:If you operate a website and want to squeeze maximum revenue from it, the following 6 tips will kick-start your efforts.
No. 1 Test Headlines
Just like a newspaper headline, the headline on your website represents the single most powerful factor in grabbing a reader's eye and pulling them into your site. Most websites do not have a headline or, if they do, it's limp, wimpy, and carries zero "punch." Every website should carry a compelling headline to let visitors know exactly what they should expect to get from the site. I've personally seen one headline outperform another by 400 percent on the exact same website...
No. 3 - Test Guarantee Period
Like it or not, people don't always trust promises on your website to live up to the realities of your product. To remove risk for the customer, you should offer a refund or money-back guarantee (not offering one will, in most cases, kill your conversion rate)...
full article: http://www.practicalecommerce.com/articl...ost-Sales/