TulipTools Internet Business Owners and Online Sellers Community

Quote:In automotive retailing, where the preferred online conversion event is a live conversation between a salesperson and an in-market shopper, a new tool has emerged to improve conversion rates. It is called presence-based marketing.

With presence-based marketing, website providers change the look and behavior of an online ad or webpage based on real-time knowledge about the availability of a dealership’s sales staff. When one or more salespeople are available, a graphic with a strong call-to-action and integrated communication options “drops in,” stimulating site visitors to act...