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Quote:Research ...shows that 68% of online UK purchases were made by shoppers using 2-3 word terms when searching for products.

The study confirms something experienced search marketers have long claimed - it is worth concentrating on more specific terms as these offer a better chance of conversion. In addition to the 68% of total sales originating from 2-3 word search terms, the study surprisingly highlighted that people are more likely to buy with 4-word queries (12%) than they are with single words (11%). 

full article: http://www.e-consultancy.com/newsfeature...words.html

Quote:shoppers using 2-3 word terms

Very true!  I am much more likely to search on the term "eBay sux" than I am "eBay" 

Quote:people are more likely to buy with 4-word queries (12%) than they are with single words (11%).

  Interesting.

These findings could save you money on your next AdWords campaign: Tulips $0.96, fresh cut tulips $0.31;

I rarely use 1-word searches when I'm buying