TulipTools Internet Business Owners and Online Sellers Community

Quote:Designing effective marketing campaigns and finding the right marketing mix are primary concerns for any online retailer. They are especially important for start-ups and small to medium-sized businesses competing with larger and better established e-tailers, as well as the rapidly growing number of their SMB peers...

Most small e-tailers do not have extensive marketing departments, said Affect Strategies' President Sandra Fathi. "They cannot hire a seasoned expert for every task, nor should they. However, there a plenty of tools and programs that help automate processes to make their marketing programs more efficient and their employees more productive."...

Quote:Just how important is marketing to the aspiring e-tailer? "Critical. Automated marketing for startups and SMBs is the price of admission. Understanding and improving the customer experience is how to stand out from the crowd," commented Eric Feige, general manager at Usability Sciences.

The main challenges facing startups include ensuring they employ people with a keen understanding of marketing, specialize in the e-tailers' particular line of business and have the technical acuity required to manage campaigns, according to Affect Strategies' President Sandra Fathi...