12-12-2007, 12:44 PM
Quote:So, you've got your product pages punched up, your paid and organic search strategies are optimized for maximum performance, and your e-mail campaign is decked out for the holidays. Though you've been a busy little e-tail elf, there's still more you can do to make your marketing merry sign up for Google Print Ads.
Launched in November 2006 with 50 newspapers and a small group of advertisers -- and now significantly expanded in scope to approximately 500 papers, Google Print Ads is a great way to boost your brand exposure offline during the busy buying season. Web shop owners can plan and buy traditional newspaper ads in both national and local newspapers within a single, Web-enabled interface.
The platform lets even small e-tailers reach new audiences: newspaper readers...
full article: http://www.ecommerce-guide.com/solutions...hp/3715886