Using Google Print Ads to Advertise Offline

[mandy]

So, you've got your product pages punched up, your paid and organic search strategies are optimized for maximum performance, and your e-mail campaign is decked out for the holidays. Though you've been a busy little e-tail elf, there's still more you can do to make your marketing merry — sign up for Google Print Ads.

Launched in November 2006 with 50 newspapers and a small group of advertisers -- and now significantly expanded in scope to approximately 500 papers, Google Print Ads is a great way to boost your brand exposure offline during the busy buying season. Web shop owners can plan and buy traditional newspaper ads in both national and local newspapers within a single, Web-enabled interface.

The platform lets even small e-tailers reach new audiences: newspaper readers...

full article: http://www.ecommerce-guide.com/solutions...hp/3715886