Google to Start Ranking Search Ads Based on Landing Page Load Times

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Google to Start Ranking Search Ads Based on Landing Page Load Times

05-24-2008, 09:32 AM,

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mandy Offline

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Google to Start Ranking Search Ads Based on Landing Page Load Times

Quote: Google will start ranking search ads in mid-June on how quickly a landing page loads when a consumer clicks on the ad. Advertisers that have lots of third-party content, such as ads supplied by advertising networks or tracking tags from analytics vendors, could suffer, says Imad Mouline, chief technology officer at web site performance company Gomez Inc.

Google had disclosed in March that it would soon take into account landing page load time when setting a Quality Score for each ad, saying slow load times make for a poor user experience. Quality Scores determine the position and price of an ad; advertisers have to pay more or accept lower positions on the search results page when Google gives their ads low scores...

full article: http://www.internetretailer.com/dailyNews.asp?id=26498

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