Case Study: Using Web 2.0 to Promote Your Content and Lift Revenues

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Case Study: Using Web 2.0 to Promote Your Content and Lift Revenues

03-01-2008, 11:24 AM,

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mandy Offline

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Case Study: Using Web 2.0 to Promote Your Content and Lift Revenues

Quote:SUMMARY: Web 2.0 encompasses a daunting range of new channels and technologies for content publishers. To discover the best fit for your online marketing mix, you need to test.

Heres some guidance from a travel publisher who has already trekked into Web 2.0 territory. Traffic is up, and theyve boosted online book revenue 200%. Includes top 5 lessons...

Quote:Lesson #1. Monitor Web 2.0 activity, dont moderate it...
Lesson #2. Match content to channel...
Lesson #3. Podcasts work best for specialty topics...
Lesson #4. Use your online community as a focus group...
Lesson #5. Offer content in multiple formats...

full article: http://www.marketingsherpa.com/article.html?ident=30366

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