The Role of Web Content in Selling Online

[mandy]

There are more opinions on what the role of Web content is in selling online than there are on the upcoming election. Some people think it's the most important thing since the discovery of the atom. Others think it's as critical as your appendix.

Here's the thing: People see products on the Web in pictures (graphics and visuals). Search engines see stuff in words — for the most part, they can only read text.

Does that mean if you don't want or need search engine traffic, you shouldn't care about the verbiage on your site?

Absolutely not.

You should care, and you should care a lot. But you do need to prioritize what's important and what's not...

full article: http://multichannelmerchant.com/webchann...gine-tips/