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***mandy*** · 03-11-2008, 12:23 PM,

Quote:What is the biggest difference between shopping online and shopping in a store? In a store, customers can wander from place to place until they find something that appeals to them. Online, they usually need to have a good idea of what they are looking for in order to locate it.

A small but growing number of companies are trying to alter that equation by beginning to integrate 3-D technology into the shopping experience. As companies scramble to earn a bigger piece of the online shopping pie, their focus is shifting to how their products are displayed and how well (or not so well) potential customers can interact with the items.

Looking ahead, 3-D has the potential to substantially enhance the shopping experience. A customer can examine a pair of jeans from every angle or mix and match shoes, dresses, coats or belts to find the perfect outfit. With big ticket items, such as automobiles, companies could let potential buyers examine a car's interior more in-depth than before...

full article: http://ecommercetimes.com/story/Around-t...62038.html